In Workshop 1, we focused on building a high-impact, optimized LinkedIn profile. Now that your client's profile is top shape, what's next? In Workshop 2, we dive into the real strategies that help job seekers get noticed, get connected, and get interviews. This is where your LinkedIn profile begins to do heavy lifting.
Here's what we'll cover:
Who Should You Target and Connect with on LinkedIn?
Not all connections are created equal.
Learn how to:
- Identify high-value targets: hiring managers, decision-makers, recruiters, peers, and influencers in your industry
- Find them using strategic filters and search tools
- Prioritize quality over quantity to build a network that opens doors.
The Alumni Power Play
Tap into one of the most overlooked assets
on LinkedIn—your alumni network.
- Why are alumni connections more likely to respond and help?
- How to search and filter alumni based on location, industry, or
company.
- Scripts and strategies to make these connections meaningful and
productive.
"Where Are They Now?" Networking Strategy
Old colleagues, former clients, past
managers, they didn't disappear. They moved.
- Use LinkedIn to track where former coworkers have landed.
- Reignite dormant connections with a purpose: to share
information, offer referrals, or provide direct opportunities.
- Why these "warm" connections often lead to the best
job leads.
Writing Compelling Connection Requests
Tired of being ignored when you send
connection invites? You're probably doing it wrong.
- Learn how to write brief but impactful connection requests.
- Tips to increase acceptance rates (especially from strangers).
- Real examples of what to say—and what to avoid.
The
Target Company Search Strategy
Here's the hard truth: most job seekers
search backward.
- Stop chasing crowded job posts and start identifying your dream
companies.
- Learn ways to train LinkedIn’s machine learning to help you
connect and get found.
Top 10 LinkedIn Career Premium Benefits
Yes, it's worth the price if you know how
to utilize it effectively.
- Deep dive into the 10 most valuable Career Premium
features.
- Why serious job seekers (and career professionals like us)
shouldn't use the free version.
What you'll leave with:
Real-world techniques, clear examples, and a sharper lens on how LinkedIn can be used as a proactive career tool, not just a digital resume.
Expert Speaker
Tom Powner – CPRW, NCOPE, CEIP, CCMC, CDCC
He transitioned his career which demonstrates that career changes are possible. After a 25-year career in business development, human resources, operations, and sales leadership, he founded Career Thinker Inc. His decision was influenced by his experience with numerous poorly written resumes, interviews with unprepared candidates, and hiring over 1,500 employees. He provides career services, coaching, technology, inspiration, and confidence to support individuals in improving their careers. His team consists of writers/coaches, and national recruiters. Tom is renowned for educating clients and colleagues on best practices, technology integration, and process improvements. Since 2011, he has conducted over 300 workshops, seminars, and webinars. As a LinkedIn power user, NCOPE creator, and instructor, Tom teaches others to leverage LinkedIn effectively. He predicts paper resumes will be obsolete by 2028, with online profiles becoming crucial for career connections.
Tom holds career industry credentials:
- Certified Professional Resume Writer (CPRW)
- NCOPE (Nationally Certified Online Profile Expert) Instructor
- Certified Employment Interview Professional (CEIP)
- Certified Career Management Coach (CCMC)
- Certified Disc Communication Consultant (CDCC)
- Certified Social Branding Analyst (CSBA)
All registered participants will have unlimited access to view the video recording in the CPC Training Hub following the workshop.
***All attendees will receive a certificate of completion after the session.***