The career service industry has changed drastically in the 21st century, with 2024 being particularly transformative. Specific job markets have shrunk as companies restructure for profit, leading to fewer job replacements and more chaos in hiring practices.
It's no longer a job search; it's a career marketing campaign with tools like:
- Resume/CV
- LinkedIn profile
- Cover letter
- Career digital portfolios or career pitch books
- Social media presence showing you’re an SME
Everyone’s LinkedIn profile is a primary career marketing tool that should showcase your brand, value, strengths, leadership, and successes.
As career service providers, your clients (anyone you help with their career) come to you for the most current and updated advice and techniques to help them in their careers. Your LinkedIn profile needs to be a shining example of an optimized marketing tool to help land jobs, generate great interview conversations, and be a magnet for networking into a career opportunity.
Power Up Your LinkedIn Profile
Enhance your LinkedIn presence to attract clients. With expert guidance, you'll learn to add personal branding showcasing your unique strengths. Optimize your profile to outpace competition and demonstrate its effectiveness to clients. Prove the value of a well-crafted LinkedIn profile with your own.
Showcase Your Expertise with Flair
Transform your LinkedIn into a dynamic showcase that builds client trust and credibility. By highlighting your subject matter expertise, you position yourself as the go-to professional in your industry. Watch as an enhanced profile boosts visibility and fosters lasting relationships with prospective clients.
Your Top Takeaways to Attract and Land More Clients
- How to build your branded profile
- Crafting Return On Investment (ROI) proof of your value
- Adding visual appeal to improve engagement
- Why keywords matter and where they matter more
- You’re more than a job title and a list of responsibilities
Expert Speaker
Tom Powner – CPRW, NCOPE, CEIP, CCMC, CDCC
He transitioned his career which demonstrates that career changes are possible. After a 25-year career in business development, human resources, operations, and sales leadership, he founded Career Thinker Inc. His decision was influenced by his experience with numerous poorly written resumes, interviews with unprepared candidates, and hiring over 1,500 employees. He provides career services, coaching, technology, inspiration, and confidence to support individuals in improving their careers. His team consists of writers/coaches, and national recruiters.Tom is renowned for educating clients and colleagues on best practices, technology integration, and process improvements. Since 2011, he has conducted over 300 workshops, seminars, and webinars. As a LinkedIn power user, NCOPE creator, and instructor, Tom teaches others to leverage LinkedIn effectively. He predicts paper resumes will be obsolete by 2028, with online profiles becoming crucial for career connections.
Tom holds career industry credentials:- Certified Professional Resume Writer (CPRW)
- NCOPE (Nationally Certified Online Profile Expert) Instructor
- Certified Employment Interview Professional (CEIP)
- Certified Career Management Coach (CCMC)
- Certified Disc Communication Consultant (CDCC)
- Certified Social Branding Analyst (CSBA)
All registered participants will have unlimited access to view the video recording in the CPC Training Hub following the workshop.
***All attendees will receive a certificate of completion after the session.***