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Career Professionals of Canada

    Working Together For Career Success

90 Minute Expert Series Workshop: Shameless Self-Promotion - Creating a Digital Strategy

  • 19/06/2024
  • 1:00 PM - 2:30 PM
  • Zoom Meeting (Eastern Time)
  • 40



In today's digital age, a strong digital strategy is paramount for career professionals to thrive and succeed. It serves as a powerful tool to enhance visibility, establish credibility, and expand professional networks.

Social media marketing is always changing. What worked yesterday won't necessarily work today, and these changes can be overwhelming, to say the least.

In this 90 minute workshop, Beverley Theresa will break down popular social media platforms, help you refresh your social media strategy, discuss best practices, show you how to create algorithm friendly content with intention, and streamline your social media management process. After the workshop, you'll be armed with the knowledge and tools to build a more sustainable and impactful social media presence that showcases your business and drives leads.

Expert Speaker

Beverley Theresa is the owner of Throwdown Social Media and helps businesses win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as Rogers Communications and the United Nations Association. Beverley is also a published author in Search Engine Journal’s ebook, How to Dominate Social Media: A Complete Strategy Guide.

With over a decade in the social media industry, she is a regular guest on podcasts and web series, and a crowd-favourite featured speaker at conferences. Audiences love Beverley's humour, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.

All registered participants will have unlimited access to view the video recording after the workshop.

***All attendees will receive a certificate of completion after the session.***